As many of us are already familiar with User personas being the first step of any UX project, it’s worth diving deeper to first understand why that is. In the effort of seeking genuine empathy with our Users
UX is different to UI quite frankly. They’re 2 distinct disciplines (starting with UX and ending with UI). Let’s review the differences, and how both are equally critical in delivering a product which customers want.
Have you got a novel situation in relation to this topic?
Share with me the scenario and put a spot-light on it. If you have a question, anecdote or an interesting topic to raise in UX, send them through. Discussing & articulating the challenge would be the 1st step in edging closer to a remedy.