Kevin G. Lee is a senior UX consultant serving organisations and UX teams create products and services that deeply connect with their customers. With a mission to champion User advocacy and streamline design practices, he combines a rich background in user research, interaction design, and visual design. By integrating evidence-based research, strategic thinking, and collaborative workshops, he delivers impactful, scalable, and user-centred solutions.
With over two decades of design experience across Oceania and Europe, Kevin has worked in EdTech, FinTech, industrial solutions, eCommerce, B2B, and B2C. His portfolio includes collaborations with global organisations like Teva Pharmaceutical, Dow Jones, Sage, General Electric, Levi Strauss, Telefónica, and Wolters Kluwer. At Dow Jones, he contributed to projects such as New Factiva, an AI-powered system, where he applied his expertise to create intelligent, user-friendly interfaces that leverage emerging technologies. This diverse background equips him with a deep understanding of industry-specific challenges and the ability to craft tailored, innovative solutions.
Kevin specialises in conducting foundational and generative research to uncover deep User insights. By translating these insights into opportunities, he drives design decisions that align with both User needs and business objectives. His research expertise informs C-suite strategies, shapes product roadmaps, and guides product strategy through evidence-backed insights, ensuring that solutions are grounded in real-world data and deliver measurable impact.
Kevin blends strategic thinking with hands-on expertise in visual design and UI production for delivery. He has extensive experience creating scalable design systems and crafting visually cohesive, functional designs that adapt to evolving product needs. By uncovering User insights, he transforms research findings into strategic opportunities that shape product roadmaps and guide impactful design decisions.
As a skilled facilitator, he leads cross-functional workshops to co-create, prototype, and test solutions with real Users. By iterating on feedback, he reduces risks, validates assumptions, and delivers meaningful outcomes. His expertise spans prototyping, journey mapping, information architecture, usability testing, and more, supported by tools like Figma, Sketch, and UserZoomGo.
Methodologies & best practices are fundamental tools but it really is all about PEOPLE in the end. From people we collaborate with to deliver value, to people we aim to serve.
Kevin believes in people-first design, focusing on collaboration and User advocacy to craft meaningful solutions. His experience coaching Design managers has reinforced the importance of sharing knowledge and empowering colleagues to grow. At the same time, his business background enables him to bridge the gap between UX and corporate decision-making, helping shape product vision and service roadmaps.
As an advocate of the DesignOps movement, Kevin is dedicated to refining frameworks that mobilise talent, optimise processes, and foster strong UX cultures. His work helps organisations adapt and thrive in today’s fast-changing digital landscape.
I worked with Kevin in the amazing UX european community for over 2 years.
He had the ability to build the community, engage people, evangelize and coach us all on important issues such as: lean UX, personas, user research, prototyping, user journey, user map.
Now we are able to measure our UX results and outcome and our approach to the development is more user-centric.
Kevin is a professional. He drives himself to be a forward-thinker, pushing the importance of UX and customer experience as a priority, motivating the team to meet its potential.
Kevin is a strong, well-organized and extremely passionate UX leader. Besides being a trusted coach for many designers, Kevin was capable of changing the culture in a business, to adopt a UX mindset and getting most value from UX.
Kevin led a huge leap in UX maturity across Europe over the two years we worked together at Wolters Kluwer.
He guided me as a UX Lead to introduce design KPIs, upskill and coach my own team, advised in how to deal with all kinds of stakeholders and he provided training in research and collaboration methodologies that took our practice to the next level.
I have a lot of respect and gratitude to Kevin.
Working with Kevin was amazing. I found him as a person who has great expertise and profound understanding of User Experience and Interaction. Kevin leads by example and many people find his enthusiasm and extensive UX knowledge both inspiring and motivating. Give him the really challenging tasks, the ones that everyone else is struggling with, and he will get them done.
Kevin will find a way to weather any storm with a smile. He most definitely shines in a a hectic environment. Definitely worth recommending.
Kevin has a deep knowledge of UX design methods and is a great advocate of its importance to build successful products.
Kevin is a highly competent designer who is very easy to work with. He knows his field very well and provides excellent work.
Taking care of the functional specs, design and usability details of all projects he’d managed…I recommend Kevin to anyone looking for a complete and multifunctional pro to manage all kind of Web projects.
