As a thought leader, Lee serves organisations with Human-centered-Design principles & best practices. Aligning User goals with business goals which are within technical boundaries– this has been the approach consistent throughout his career in design. The FinTech sector had been the focus for the past 5 years, Lee had worked in e-commerce, retail B2C, corporate, B2B, government, 3D printing, and bio-science sectors in the 25+ years of dedication to design.
Methodologies & best practices are fundamental tools but it really is all about PEOPLE in the end. From people we collaborate with to deliver value, to people we aim to serve.
In recent times, coaching & leadership roles he’d served to communities of Design managers had taught him the impact of sharing best practices & lifting his colleagues to the next level. At the same time, Lee’s experience in business had helped greatly in translating UX to business colleagues to bridge the gap where to optimize UX in corporate environments. He’s said: “UX should play a key role in facilitating key business decisions in product visioning & service road-mapping.”
Active in one of UX’s pivotal movements of DesignOps, Lee is tirelessly seeking & improving the framework in mobilizing talents, processes, and UX culture for companies to adopt.