Lean UX

Working towards Outcomes and not Outputs.

  • Proto-personas as continuous learning, not 1 and done
  • Mapping assumptions from facts
  • Co-creation workshops with leads from Tech & Product M.
  • Validating hypotheses with experiments
  • Evidence-driven & Agile

Goal-orientated Design

User Goals, front & center. The driving force behind the work.

  • Journey mapping key touch-points of Users for product/ service
  • Context scenarios & requirements: shared understanding with cross-functional colleagues
  • Interaction Design (IxD) solutions

Design Ops

People & processes positioned to add Value consistently.

  • Hiring & keeping ideal Talents for efficiency & scale
  • Re-usable processes & assets to optimize performance & outcomes
  • Design & Solution Systems to accelerate productivity & impact
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Case Studies

A portfolio of work in UX design, using best practices & mythologies.

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Recent blogs
illustration of balancing act of assumptions & facts in UX
It’s one thing to say that UX practitioners work only with facts and are unwavering on a path to uncovering truths and nothing else. The reality can be much more complicated. In real scenarios, we need to know when to leverage assumptions to our advantage. And to decide on which grey areas to validate to be true/false, as time & resources are finite. A smart approach would be to articulate the differences between assumptions & facts at the very start of the process. Both types of input can be used in the right situations to assist in uncovering truths into insights for the org. Common issues & traps Credit: Lattice team Typically every org has a SME (Subject Matter Expert)...
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Avoiding the Feature-itis Trap (Part 1)

What is “Feature-itis”? ‘Feature-itis’ – a condition where the whole org...
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Recent blogs
  • I worked with Kevin in the amazing UX european community for over 2 years.
    He had the ability to build the community, engage people, evangelize and coach us all on important issues such as: lean UX, personas, user research, prototyping, user journey, user map.
    Now we are able to measure our UX results and outcome and our approach to the development is more user-centric.

    Avatar of Laura G.
    Lara Gaudino
    Associate Director & UX Manager at Wolters Kluwer Italia
  • Kevin is a professional. He drives himself to be a forward-thinker, pushing the importance of UX and customer experience as a priority, motivating the team to meet its potential.

    April Ward
    Global Media Strategy Leader, General Electric 
  • Kevin is a strong, well-organized and extremely passionate UX leader. Besides being a trusted coach for many designers, Kevin was capable of changing the culture in a business, to adopt a UX mindset and getting most value from UX.

    Vikenti Kumanikin
    Lead Artificial Intelligence Strategist, Wolters Kluwer Global
  • Kevin led a huge leap in UX maturity across Europe over the two years we worked together at Wolters Kluwer.

    He guided me as a UX Lead to introduce design KPIs, upskill and coach my own team, advised in how to deal with all kinds of stakeholders and he provided training in research and collaboration methodologies that took our practice to the next level.

    I have a lot of respect and gratitude to Kevin.

    Elite Avner profile photo
    Elite Avner Torbit
    UX Lead / Manager (UK), Wolters Kluwer
  • Working with Kevin was amazing. I found him as a person who has great expertise and profound understanding of User Experience and Interaction. Kevin leads by example and many people find his enthusiasm and extensive UX knowledge both inspiring and motivating. Give him the really challenging tasks, the ones that everyone else is struggling with, and he will get them done.

    Kevin will find a way to weather any storm with a smile. He most definitely shines in a a hectic environment. Definitely worth recommending.

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    Ronald van der Bijl
    AI Business Solutions Manager, Datavink
  • Kevin has a deep knowledge of UX design methods and is a great advocate of its importance to build successful products.

    Marcello Coppa
    Deputy Head of Business Innovation, Tech & Sustainability, Gellify
  • Kevin is a highly competent designer who is very easy to work with. He knows his field very well and provides excellent work.

    Joshua Hoo
    Executive Director, Greybrook Realty Partners
  • Taking care of the functional specs, design and usability details of all projects he’d managed…I recommend Kevin to anyone looking for a complete and multifunctional pro to manage all kind of Web projects.

    Oscar Junyent
    CEO & Founder, eLink