THE "BUILD TRAP"
THE COMPANY CULTURE OF ORGS DESTINED
TO DESIGN BAD SOFTWARE
‘GROUP THINK’ ON FEATURES LIST FROM PRODUCT MANAGEMENT
STEP 1:
(NOT CONSULTING UX) MOCKUP THE UI & START CODING ASAP
STEP 2:
BYPASSING INTERACTION DESIGN INTEGRATE WITH OTHER SYSTEMS
STEP 3:
ADDING MORE COMPLEXITY CALL IN DESIGN TO SPRINKLE “UX MAGIC”
STEP 4:
(TO CHECK OFF ON THE LIST) LAUNCH
STEP 5:
AND REPEAT STEPS FOR NEXT PROJECT NOT INVOLVING UX IN STRATEGY. POOR USER ACCEPTANCE
END RESULT:
USABILITY ISSUES ARE TOO GREAT & LATE TO FIX NOW.
KEY MIS-STEP HAD OCCURRED IN STEP 1. SOURCE: EXPERIENCE DYNAMICS WHY THE "BUILD TRAP" LEADS TO FAILURES SOURCE: EXPERIENCE DYNAMICS
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