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illustration of balancing act of assumptions & facts in UX

The balancing act of assumptions & facts in UX

It’s one thing to say that UX practitioners work only with facts and are unwavering on...

Shortage of IxD in a world obsessed with Design Systems

In recent years I’ve noticed the ever-growing gap (or a drain) of in-house designers in Interaction...
illustration of funnelling data to convert into insights

Modelling in UX – synthesising User data

User research’s key step is modelling to synthesise the collected raw data. Kim Goodwin explains as...
image of product usability health

Avoiding the Feature-itis Trap (part 2)

Typical scenarios on how User goals were left out You’re a UX designer and there’s a...

Avoiding the Feature-itis Trap (Part 1)

What is “Feature-itis”? ‘Feature-itis’ – a condition where the whole org is focused on delivering features endlessly...
3 core functions in Lean UX

Aligning with Product Management & Making a Business Case for UX

If you’re working for an org which has high UX maturity, that’s outstanding.

Design Thinking – Org wide and Not Exclusive to ‘Designers’

UX designers would benefit greatly by opening up the Design Thinking philosophy to the whole wide...
illustration of User persona

Proto Personas

As many of us are already familiar with User personas being the first step of any...

UX is Not UI, and Why We Need Both

UX is different to UI quite frankly. They’re 2 distinct disciplines (starting with UX and ending...

Asking “Why?” Always

Landing into a companyAs an external designer being introduced to a company– I’m met with company...

User Research & Usability Testing: Why Do It?

In the most simplest sense, UX in the web is ensuring websites and applications to be intuitive...

Reporting from the CSUN Assistive Technology Conference

They say to follow your nose, and you’ll find what you’re looking for if you’re lucky....
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