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About
Case studies
Blog
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Blog
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May 21, 2020
Design Thinking – Org wide and Not Exclusive to ‘Designers’
UX designers would benefit greatly by opening up the Design Thinking philosophy to the whole wide...
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April 13, 2020
Proto Personas
As many of us are already familiar with User personas being the first step of any...
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April 13, 2020
UX is Not UI, and Why We Need Both
UX is different to UI quite frankly. They’re 2 distinct disciplines (starting with UX and ending...
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October 31, 2018
Asking “Why?” Always
Landing into a companyAs an external designer being introduced to a company– I’m met with company...
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October 31, 2018
User Research & Usability Testing: Why Do It?
In the most simplest sense, UX in the web is ensuring websites and applications to be intuitive...
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March 16, 2017
Reporting from the CSUN Assistive Technology Conference
They say to follow your nose, and you’ll find what you’re looking for if you’re lucky....
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November 12, 2016
Story-telling, Its Impact & Reach
People love stories– we all did as kids, even still as grown adults– the power of...
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September 9, 2016
Design Artifacts Gathering is Similar to First Steps in CSI: Crime Scene Investigation
You’re a designer or a UX specialist. Let’s take this scenario – you get assigned to...
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March 23, 2016
Key Behaviors of Mobile & Web Users Part 2
The more I learn about web & mobile users I reflect back to my parents &...
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March 23, 2016
Back To Cairo: The UX of 3D & Virtual Reality
Recently Barcelona (Spain) had hosted the annual Mobile World Congress where Mark Zukerburg was the guest...
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February 9, 2016
Using UX & SEO Combined To Improve Your Website
Latest statistics show that 93% of online experiences begin with a search engine. In other words, if...
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April 16, 2015
Key Behaviors of Mobile & Web Users Part I
There are times that I feel I suffer from mild ADD (Attention Deficit Disorder), especially when...
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Avoiding the Feature-itis Trap (part 2)
June 15, 2022
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Avoiding the Feature-itis Trap (Part 1)
June 15, 2022
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Aligning with Product Management & Making a Business Case for UX
December 5, 2021
Read More
Design Thinking – Org wide and Not Exclusive to ‘Designers’
May 21, 2020
Read More
Proto Personas
April 13, 2020
Read More
UX is Not UI, and Why We Need Both
April 13, 2020
Read More
Asking “Why?” Always
October 31, 2018
Read More
User Research & Usability Testing: Why Do It?
October 31, 2018
Read More
Reporting from the CSUN Assistive Technology Conference
March 16, 2017
Read More
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