Part 3 (of 5) of the Qualitative UXR Playbook series Conducting User interviews is one of the most effective methods in gathering qualitative data. While the process may seem straightforward—ask questions, get answers—conducting truly effective interviews requires careful preparation, active listening, and thoughtful questioning. In this 3rd instalment of our series Qualitative UXR Playbook, we’ll...

Part 1 of a 3-Part Series on Crafting Effective UX Surveys UX surveys are one of the most versatile tools in a UX researcher’s toolkit, capable of gathering valuable insights at scale. But let’s be realistic—crafting UX surveys that delivers high-quality data isn’t always a “walk in the park.” Whether you’re seeking data to detect...