UX is different to UI quite frankly. They’re 2 distinct disciplines (starting with UX and ending with UI). Let’s review the differences, and how both are equally critical in delivering a product which customers want.
The more I learn about web & mobile users I reflect back to my parents & the quirky things they used to do. Some decades ago when I was still living with them, one night after work they came home really excited with a new purchase— a VCR with a bar code scanner. They’ve enthusiastically explained to...