Part 3 (of 5) of the Qualitative UXR Playbook series Conducting User interviews is one of the most effective methods in gathering qualitative data. While the process may seem straightforward—ask questions, get answers—conducting truly effective interviews requires careful preparation, active listening, and thoughtful questioning. In this 3rd instalment of our series Qualitative UXR Playbook, we’ll...

Part 2 (of 5) of the Qualitative UXR Playbook series Previously in Part 1 of The Qualitative UXR Playbook series, we explored how to set UX research up for success by crafting well-defined research goals within a structured framework. These goals serve as a compass and scaffolding of any qualitative study, ensuring focus and alignment...

Part 1 (of 5) of the Qualitative UXR Playbook series Take this typical scenario: your team is embarking on a new product, but several stakeholders or colleagues differ in opinion on who the primary User is or what the focus should be. At the same time, leadership is pushing for a feature-rich solution that could appeal...