Part 3 (of 5) of the Qualitative UXR Playbook series Conducting User interviews is one of the most effective methods in gathering qualitative data. While the process may seem straightforward—ask questions, get answers—conducting truly effective interviews requires careful preparation, active listening, and thoughtful questioning. In this 3rd instalment of our series Qualitative UXR Playbook, we’ll...

Part 3 (of 3) in the Designing UX Surveys That Work series. Part 1 highlighted the “Must Do’s” for impactful survey design, while Part 2 tackled the art of crafting unbiased questions to ensure accuracy in your data. Now, in Part 3, we’re taking a closer look at the wider world of bias traps—those sneaky...