User research’s key step is modelling to synthesise the collected raw data. Kim Goodwin explains as it best below: “A model is a description that helps people understand and communicate about observed behaviour. Bohr’s model of the atom and Freud’s ego, superego, and id, for example, gives us framework for understanding the complex ideas they stand for....
Typical scenarios on how User goals were left out You’re a UX designer and there’s a new product you’re in support of, it’s yet to enter the market and the whole product & production team is working towards an MVP. What steps can you take in order to avoid designing for features which are not...
What is “Feature-itis”? ‘Feature-itis’ – a condition where the whole org is focused on delivering features endlessly while usability is low. How an organization can contract it Imagine a scenario where a software product adds on features year after year while not taking the time to check if they are actually adding value to the User (and...
As many of us are already familiar with User personas being the first step of any UX project, it’s worth diving deeper to first understand why that is. In the effort of seeking genuine empathy with our Users
UX is different to UI quite frankly. They’re 2 distinct disciplines (starting with UX and ending with UI). Let’s review the differences, and how both are equally critical in delivering a product which customers want.
Landing into a companyAs an external designer being introduced to a company– I’m met with company culture all the time and I study it first– here’s why. Just like people, companies have habits, some good, some self-defeating, it gets set it in its ways– just like we are as people, it’s in our nature as...
In the most simplest sense, UX in the web is ensuring websites and applications to be intuitive and easy for their customers to use; to continuously test every aspect of the company’s business with real customers to create a better “user experience”. Great user experience builds brand loyalty, attracts more customers and generates more sales. A bad...
They say to follow your nose, and you’ll find what you’re looking for if you’re lucky. This time I did get “lucky” doing just that. In my short trip to San Diego it was supposed to be work-play where I’d do some networking and sightseeing of one of my favorite Californian cities. I took notice...
Have you got a novel situation in relation to this topic?
Share with me the scenario and put a spot-light on it. If you have a question, anecdote or an interesting topic to raise in UX, send them through. Discussing & articulating the challenge would be the 1st step in edging closer to a remedy.
