Part 3 (of 5) of the Qualitative UXR Playbook series Conducting User interviews is one of the most effective methods in gathering qualitative data. While the process may seem straightforward—ask questions, get answers—conducting truly effective interviews requires careful preparation, active listening, and thoughtful questioning. In this 3rd instalment of our series Qualitative UXR Playbook, we’ll...

Part 2 (of 5) of the Qualitative UXR Playbook series Previously in Part 1 of The Qualitative UXR Playbook series, we explored how to set UX research up for success by crafting well-defined research goals within a structured framework. These goals serve as a compass and scaffolding of any qualitative study, ensuring focus and alignment...

Part 1 (of 5) of the Qualitative UXR Playbook series Take this typical scenario: your team is embarking on a new product, but several stakeholders or colleagues differ in opinion on who the primary User is or what the focus should be. At the same time, leadership is pushing for a feature-rich solution that could appeal...

Part 3 (of 3) in the Designing UX Surveys That Work series. Part 1 highlighted the “Must Do’s” for impactful survey design, while Part 2 tackled the art of crafting unbiased questions to ensure accuracy in your data. Now, in Part 3, we’re taking a closer look at the wider world of bias traps—those sneaky...

Part 2 (of 3) of the Designing UX Surveys that Work series Unintentional bias Surveys are one of the go-to methods in gathering quantitative data in UXR (UX Research). They help us measure trends, validate user personas, or gather insights on sentiments for improvements at scale. In Part 1, we covered the essentials (the Must...

Part 1 of a 3-Part Series on Crafting Effective UX Surveys UX surveys are one of the most versatile tools in a UX researcher’s toolkit, capable of gathering valuable insights at scale. But let’s be realistic—crafting UX surveys that delivers high-quality data isn’t always a “walk in the park.” Whether you’re seeking data to detect...

User research’s key step is modelling to synthesise the collected raw data. Kim Goodwin explains as it best below: “A model is a description that helps people understand and communicate about observed behaviour. Bohr’s model of the atom and Freud’s ego, superego, and id, for example, gives us framework for understanding the complex ideas they stand for....

The more I learn about web & mobile users I reflect back to my parents & the quirky things they used to do. Some decades ago when I was still living with them, one night after work they came home really excited with a new purchase— a VCR with a bar code scanner. They’ve enthusiastically explained to...

Recently Barcelona (Spain) had hosted the annual Mobile World Congress where Mark Zukerburg was the guest speaker. The latest buzz with tech giants including Facebook was the Virtual Reality (VR) being integrated in their customers’ immersive experience and how this is just “around the corner” from today. Yes, the same VR technology that we were...

There are times that I feel I suffer from mild ADD (Attention Deficit Disorder), especially when I’m navigating through Chrome on my smart phone or browsing for something in my tablet or laptop. Does the following symptoms ring a bell? Be easily distracted, miss details, frequently switch from one activity to another, become bored easily,...