User research’s key step is modelling to synthesise the collected raw data. Kim Goodwin explains as it best below: “A model is a description that helps people understand and communicate about observed behaviour. Bohr’s model of the atom and Freud’s ego, superego, and id, for example, gives us framework for understanding the complex ideas they stand for....

The more I learn about web & mobile users I reflect back to my parents & the quirky things they used to do. Some decades ago when I was still living with them, one night after work they came home really excited with a new purchase— a VCR with a bar code scanner. They’ve enthusiastically explained to...

Recently Barcelona (Spain) had hosted the annual Mobile World Congress where Mark Zukerburg was the guest speaker. The latest buzz with tech giants including Facebook was the Virtual Reality (VR) being integrated in their customers’ immersive experience and how this is just “around the corner” from today. Yes, the same VR technology that we were...

There are times that I feel I suffer from mild ADD (Attention Deficit Disorder), especially when I’m navigating through Chrome on my smart phone or browsing for something in my tablet or laptop. Does the following symptoms ring a bell? Be easily distracted, miss details, frequently switch from one activity to another, become bored easily,...