As many of us are already familiar with User personas being the first step of any UX project, it’s worth diving deeper to first understand why that is. In the effort of seeking genuine empathy with our Users

UX is different to UI quite frankly. They’re 2 distinct disciplines (starting with UX and ending with UI). Let’s review the differences, and how both are equally critical in delivering a product which customers want.

Landing into a companyAs an external designer being introduced to a company– I’m met with company culture all the time and I study it first– here’s why. Just like people, companies have habits, some good, some self-defeating, it gets set it in its ways– just like we are as people, it’s in our nature as...

In the most simplest sense, UX in the web is ensuring websites and applications to be intuitive and easy for their customers to use; to continuously test every aspect of the company’s business with real customers to create a better “user experience”. Great user experience builds brand loyalty, attracts more customers and generates more sales. A bad...

They say to follow your nose, and you’ll find what you’re looking for if you’re lucky. This time I did get “lucky” doing just that. In my short trip to San Diego it was supposed to be work-play where I’d do some networking and sightseeing of one of my favorite Californian cities. I took notice...

People love stories– we all did as kids, even still as grown adults– the power of story-telling in all forms of media, and getting the right message across to sell an idea or even a political party, is a reality TODAY.This clip is a good overview on its reach & impact. Few key take-aways from...

You’re a designer or a UX specialist. Let’s take this scenario – you get assigned to a project, and the conversations with the product manager (or the person briefing you) is similar to below: “We have no documentation of the project, it’s not in our company culture- everything is verbal as it keeps changing sometimes...

The more I learn about web & mobile users I reflect back to my parents & the quirky things they used to do. Some decades ago when I was still living with them, one night after work they came home really excited with a new purchase— a VCR with a bar code scanner. They’ve enthusiastically explained to...

Recently Barcelona (Spain) had hosted the annual Mobile World Congress where Mark Zukerburg was the guest speaker. The latest buzz with tech giants including Facebook was the Virtual Reality (VR) being integrated in their customers’ immersive experience and how this is just “around the corner” from today. Yes, the same VR technology that we were...

Latest statistics show that 93% of online experiences begin with a search engine. In other words, if not for decent Search Engine Optimization helping users land on your website, the User Experience for it would not even get started at all. On the flip-side, if the website fails to give a good experience to the visitors and they bounce...