Part 4 (of 5) of the UX Research Playbook series Synthesising qualitative data is similar to reaping the harvest after the diligent effort poured into research—it’s the step where hard work blossoms into meaningful insights. It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive...

Part 3 (of 5) of the Qualitative UX Research Playbook series Conducting User interviews is one of the most effective methods in gathering qualitative data. While the process may seem straightforward—ask questions, get answers—conducting truly effective interviews requires careful preparation, active listening, and thoughtful questioning. In this 3rd instalment of our series Qualitative UXR Playbook,...

Part 2 (of 5) of the Qualitative UX Research Playbook series Previously in Part 1 of The Qualitative UXR Playbook series, we explored how to set UX research up for success by crafting well-defined research goals within a structured framework. These goals serve as a compass and scaffolding of any qualitative study, ensuring focus and...

Part 1 (of 5) of the Qualitative UX Research Playbook series Take this typical scenario: your team is embarking on a new product, but several stakeholders or colleagues differ in opinion on who the primary User is or what the focus should be. At the same time, leadership is pushing for a feature-rich solution that could...

Part 3 (of 3) in the Designing UX Surveys That Work series. Part 1 highlighted the “Must Do’s” for impactful survey design, while Part 2 tackled the art of crafting unbiased questions to ensure accuracy in your data. Now, in Part 3, we’re taking a closer look at the wider world of bias traps—those sneaky...

Part 2 (of 3) of the Designing UX Surveys that Work series Unintentional bias Surveys are one of the go-to methods in gathering quantitative data in UXR (UX Research). They help us measure trends, validate user personas, or gather insights on sentiments for improvements at scale. In Part 1, we covered the essentials (the Must...

Part 1 of a 3-Part Series on Crafting Effective UX Surveys UX surveys are one of the most versatile tools in a UX researcher’s toolkit, capable of gathering valuable insights at scale. But let’s be realistic—crafting UX surveys that delivers high-quality data isn’t always a “walk in the park.” Whether you’re seeking data to detect...

It’s one thing to say that UX practitioners work only with facts and are unwavering on a path to uncovering truths and nothing else. The reality can be much more complicated. In real scenarios, we need to know when to leverage assumptions to our advantage. And to decide on which grey areas to validate to...

In recent years I’ve noticed the ever-growing gap (or a drain) of in-house designers in Interaction Design (IxD) or UX designers with capabilities in IxD. Recently for a high-profile project in a multinational software company, I was astounded that IxD wasn’t included in the process nor were any IxD designers on the payroll. There were...

User research’s key step is modelling to synthesise the collected raw data. Kim Goodwin explains as it best below: “A model is a description that helps people understand and communicate about observed behaviour. Bohr’s model of the atom and Freud’s ego, superego, and id, for example, gives us framework for understanding the complex ideas they stand for....